Marcopolo, the main developer of mobility solutions in Brazil and positioned among the largest in the world, strengthens its presence in the international market with participation in Busworld Europe, one of the most important events in the bus industry on the planet. Held between October 7 and 12 in Brussels, Belgium, the event brings together manufacturers, suppliers, transport and service operators.
Our customers and partners around the world who traditionally visit the fair
In a 500 m² booth, the brand, which already operates in much of the global market, will exhibit two major projects: the Marcopolo G8, the company’s new generation of road vehicles, and a model powered by a hydrogen cell. The strategy is to highlight the company’s advances in the mobility segment and present competitive advantages, such as the union of recognized Brazilian design with global technology, and the high standard of quality and sophistication of the products, a result of the expertise acquired in operations in countries such as South Africa, Argentina, Australia, China, Colombia and Mexico, in addition to Brazil.
“Being present at Busworld Europe is fundamental, because we can present the most advanced mobility solutions for passenger transport, while at the same time strengthen the relationship with our customers and partners around the world who traditionally visit the fair”, says André Armaganijan, CEO of Marcopolo.
An increase of 16.1% compared to the same period of the previous year
In addition to the marketing expertise acquired over 74 years of operation – more than 60 years with a presence in the international market, operating in more than one hundred countries – Marcopolo continuously invests in innovation, technology, optimization of manufacturing and engineering management in all its plants. With this, the company became much more flexible and efficient, able to develop and produce road and urban bus models for any demand.
The strategy is reinforced by the company’s numbers, which, in the first half of 2023, recorded a consolidated net revenue of R$ 3 billion, an increase of 43.3% compared to 2H22. Of this total, R$ 378.4 million came from exports from Brazil and R$ 770.3 million from the company’s international operations. In addition, in the first six months of 2023, 1,105 units were invoiced abroad, an increase of 16.1% compared to the same period of the previous year, materializing the brand’s global strength.
Innovations for the public
To reinforce concepts such as the high standard of quality and sophistication, in addition to the commitment to the future of mobility, the company will present for the first time in Europe a Double Decker Marcopolo Geração 8 road model, one of the sales successes in 2022, in Brazil and abroad, with more than a thousand units sold in the two years following the launch.
Another highlight is the hydrogen cell-powered vehicle, developed from the body of the Audace 1050 model bus, produced at the China unit. Sinosynergy provides the core part of fuel cell technology, including the membranes and Fuel Cell drive. Allenbus is responsible for the vehicle’s fuel cell chassis.
Global player in transportation solutions
Marcopolo has expanded its business worldwide and, through partnerships, innovation and technology, aims to offer mobility solutions that can be applied in different markets. In this context, Marcopolo’s competitive advantages are its high production capacity, flexibility and customization of products, according to the needs of customers and the markets where it operates. “This strategy is highlighted by our positioning of bringing people together through mobility solutions that ensure safety, comfort and access to innovation and technology”, emphasizes the company’s CEO.
