This innovation will permanently change automotive light design and car-to-X communication: With second-generation digital OLED rear lights, the Audi Q6 e-tron is taking light design, range of functions, and road safety to a new level. Audi is gradually developing the technology into intelligent displays that can communicate with other road users by displaying information via the exterior lights – this is the new communication light. The active digital light signature is another world first making its debut in the Audi Q6 e-tron . It makes an entirely new and vibrant impression, pointing the way to the future of Audi lighting technology. For the first time, customers can optionally select digital light signatures for this new evolution of digital daytime running lights in the Matrix LED headlights and the new generation of digital OLED rear lights. In addition, customers may book digital light signatures on demand.
Stomers can design the look of their Q6 e-tron like never before
The Q6 e-tron not only marks a new chapter in electromobility at Audi; lighting technology is an important part of Audi’s DNA. With the world’s first active digital light signature, the Audi Q6 e-tron ushers in a new era characterized by distinctive design and aesthetics unique to Audi.
The second-generation of digital OLED technology shapes the look of new Audi models and increases their range of functions many times over. This, in turn, improves road safety, as impressively demonstrated by the communication light in the digital OLED rear lights. The Q6 e-tron also sets new standards in personalization: With a total of eight optional digital light signatures in the redesigned daytime running lights in the Matrix LED headlights and digital OLED rear lights 2.0, customers can design the look of their Q6 e-tron like never before. This is possible via the MMI and, for the first time, via the myAudi app. Customers are also able to buy digital light signatures after purchasing their car.
Signature and movement combined for the first time: the active digital light signature
The headlights and rear lights look alive at first glance – this is how customers should imagine the active digital light signature, a world first from the brand with the four rings. It comes as part of the optional package of digital light signatures. “The Audi Q6 e-tron marks the first time in a production model that we are designing both the shape of the lights and their entire movement. Thanks to a perfect symbiosis between lighting design and the new technology, the new Audi Q6 e-tron lights look more vibrant and intelligent than ever before. We’ve given the light signatures their own personality and the digital world its own aesthetics at the same time”, explains César Muntada, Head of Lighting Design. “With the world’s first active digital light signature, the Q6 e-tron is ushering in a new era of distinctive design and aesthetics unique to Audi.”
