Audi and FC Bayern Munich take the field in an important market
Audi Summer Tour 2023 will travel to Asia from July 24 to August 3 before FC Bayern Munich’s new season starts. There, the reigning German champions will face Manchester City, who has won three times with former FCB coach Pep Guardiola, among other rivals. New signings Raphaël Guerreiro and Konrad Laimer are among the traveling team. The four-ring brand also brings with it a new member: the Audi Q8 e-tron, currently launched in Japan. Other Asian markets will follow. As a unique homage to FC Bayern, Audi reflects the color scheme of the Summer Tour with special decals.
Motto: “A way to inspire”
From Tegernsee to Tokyo: After a training camp in Upper Bavaria, FC Bayern Munich is traveling to Asia together with its long-time partner Audi under the motto “A way to inspire”. The first stop on the Audi Summer Tour is Tokyo: At the Audi Football Summit in Japan’s capital, head coach Thomas Tuchel’s team will go up against English champions and Champions League winners Manchester City on July 26 (12:30 p.m., CEST). On July 29, the team faces Japanese top-league club Kawasaki Frontale (12 p.m., CEST).
The next day, Germany’s record champion club will fly on to Singapore: At the Singapore Trophy presented by Audi, FC Bayern will face Liverpool FC, managed by coach Jürgen Klopp on August 2 (1:30 p.m., CEST). RTL will broadcast the high-profile friendly matches against Manchester City and Liverpool FC live on free television in Germany at noon. The games, including the match against Kawasaki Frontale, can also be viewed on pay-TV channel Sky. This is the eighth time that the brand with the four rings has given its name to, and partnered with, FC Bayern Munich’s Audi Summer Tour.
“Our partnership with FC Bayern Munich shows:
We live progress! We’re also demonstrating this with the Audi Summer Tour in Japan and Singapore, with sporting events and fascinating experiences in strong solidarity with our partner FC Bayern Munich. Asia is of great importance to Audi as our most important growth market. I’m delighted that we are now expanding our product portfolio with the launch of the Audi Q8 e-tron and further strengthening our e-offensive in Asia in the long term,” says Hildegard Wortmann, Member of the Board of Management for Sales and Marketing at AUDI AG.
The Audi Q8 e-tron with the design of the new FC Bayern away jersey
The Audi Q8 e-tron , which will join the FC Bayern Munich team on its trip to Asia, is getting special decals. With the colors black, green, and purple, they reflect the color scheme of the Audi Summer Tour.
Andreas Jung, Executive Board Member responsible for marketing at FC Bayern said: “This year, the Audi Summer Tour offers our fans in Asia the opportunity to experience FC Bayern players live for the first time in five years. We are looking forward to our time in Tokyo and Singapore, where our fan base across the region continues to grow. We want to create even more enthusiasm for soccer there and, together with our partners, inspire people beyond the pitch itself.”