NEW PEUGEOT E-408: UNEXPECTED FROM EVERY ANGLE, 100% ELECTRIC

ALLURE: With its fastback silhouette and 100% electric powertrain, the PEUGEOT E-408 is an entirely unique offering in the market.

EMOTION: The pleasure of 100% electric driving is amplified with the PEUGEOT i-Cockpit® and its embedded trip planner

EXCELLENCE: The PEUGEOT E-408 completes PEUGEOT’s EV line-up, the widest of any mainstream manufacturer in the European electric market with 12 electric passenger cars and LCVs.

By unveiling the PEUGEOT 408 in June 2022, PEUGEOT brought the allure of an unprecedented fastback silhouette to the top of the C segment. Unexpectedly different, the 408 stands out with its feline posture, dynamic lines offering an elevated driving position, and the premium sophistication of its design down to the finest details.

The two electrified powertrains, PLUG-IN HYBRID 180 e-EAT8 and PLUG-IN HYBRID 225 e-EAT8, marked a first step in electrification for the 408. Earlier this year, the 48V HYBRID 136 e-DCS6 joined the 408 line-up. The new PEUGEOT E-408 takes this electric strategy to the next level with a zero-emission powertrain of 157 kW/210 hp paired with a 58,2 kWh (usable) NMC battery.

The launch of the PEUGEOT E-408, with the opening of orders from 2^nd October, marks the latest step in PEUGEOT’s ambition to become the mainstream EV leader in Europe. The new PEUGEOT E-408 will be built at the Mulhouse plant and benefits from the ALLURE CARE programme and is warranted for up to 8 years / 160,000 km, the longest of any European brand.

ALLURE: AN UNEXPECTED AND DYNAMIC FASTBACK DESIGN

The innovative and unexpected fastback design perfectly matches the modernity of the new PEUGEOT E-408. A platform that allows for total electrification without compromising on style, dynamism, or interior comfort.

With an overall length of 4.69m and a width of 1.85m (with the mirrors folded), the PEUGEOT E-408 uses the multi-energy E-EMP2 (Efficient Modular Platform), notable for its wheelbase length of 2.79 m. This generous dimension allows the battery to be installed in the car’s underbody, under the floor between the wheels, thus preserving the cabin space and lowering the PEUGEOT E-408’s centre of gravity for dynamic road behaviour where pleasure drives progress.

This architecture combines the dynamic elegance of a fastback, road behaviour worthy of the best saloons, and a slightly elevated driving position that enhances daily enjoyment, safety, and comfort.

A feline posture

With its wide tracks – 1.59 m at the front and 1.60 m at the rear – the PEUGEOT E-408 is firmly anchored to the road. Despite being elevated, this model offers a sleek and sporty profile thanks to a limited height of 1.49 m, which improves aerodynamics.

The feline character of the PEUGEOT E-408 is highlighted by the unique and sharp treatment of the body surfaces, particularly noticeable towards the rear – with the ‘cat’s ears’, the boot lid, and the shape of the wings, creating sharp facets designed to play with the light.

Side body and wheel arch protections extend into a robust black rear bumper, which, by cutting the body colour diagonally, accentuates the rear’s dynamism. The large 19-inch Graphite wheels with innovative design receive 225-50R19 tyres with very low rolling resistance (A+ class).

A modern identity

The body-colour treatment of the PEUGEOT E-408’s grille “dematerialises” it by blending it into the bumper’s overall shape – a sign of a generational change and the electrification era of the PEUGEOT range.

The brand’s identity is more visible than ever through the sophisticated work on lighting. At the front, the LED technology allows for very thin – and very effective – headlights that form the PEUGEOT E-408’s look: a resolutely PEUGEOT look. The light signature extends downward with two LED strips in the shape of fangs plunging into the bumper. At the rear, PEUGEOT’s identity takes the form of the iconic three LED claws, inclined for even more dynamism.

Five colours are available for the new PEUGEOT E-408: Okenite White, Obsession Blue, Selenium Grey, Elixir Red and Perla Nera Black.

 

EMOTION: MORE THAN EVER, PLEASURE DRIVES PROGRESS

Generous power, immediate torque… the 100% electric drive of the PEUGEOT E-408 offers pure driving pleasure. This is further amplified by the PEUGEOT i-Cockpit® and road behaviour, in true PEUGEOT tradition.

A unique driving experience

The incomparable PEUGEOT i-Cockpit® offers exceptional ergonomics. The compact steering wheel enhances driving pleasure by allowing unique agility and precision of movement. Positioned at eye level just above the steering wheel, the digital cluster includes a fully customisable and configurable 10-inch 3D digital panel.

More than ever, driving pleasure is embedded in the new PEUGEOT E-408’s genes, with exemplary road handling, high-end ride comfort, and perfect manoeuvrability in the city, enabled by a curb-to-curb turning radius of 11.18 m. To improve vibrational comfort, the body rigidity is optimised by bonding structural elements.

Performance contributes to driving pleasure

The new PEUGEOT E-408 features a synchronous electric motor with permanent magnets developing 157 kW (210 hp) and a generous torque of 345 Nm. This motor is produced in France, in Trémery, by the STELLANTIS-NIDEC joint venture. The reducer it is associated with is manufactured by STELLANTIS in Valenciennes (France).

The PEUGEOT i-Cockpit® with countless connected services*

The 10-inch high-definition central screen allows you to control the PEUGEOT i-Connect® Advanced system, which comes standard on the PEUGEOT E-408 and offers efficient and effective TomTom connected navigation. For optimal readability, the map display covers the entire 10-inch touchscreen. As for system updates, they are carried out “over the air,” meaning directly through data transmission via the telecom network.

Efficient navigation with a trip planner and optimised solutions. The navigation system includes a “trip planner” function that optimally plans routes to maximise the car’s range and facilitate recharging. To calculate the ideal route, the system takes into account numerous pieces of information, including the distance to be travelled, the battery charge level at the start, the desired battery charge level at the destination, speed, energy consumption, traffic, type of road, elevation, and of course, available charging stations near the destination.

The e-Routes by Free2move Charge application is also accessible in the vehicle by connecting a smartphone to the PEUGEOT i-Connect® system. It optimises all trips by calculating the best route based on the vehicle’s range needs, the location of charging stations, traffic conditions, the distance to be travelled, etc.

The mirroring function that connects the smartphone to the car’s infotainment system is wireless (Apple CarPlay/Android Auto), and it is possible to connect two phones via Bluetooth simultaneously. Four USB-C ports complete the connected setup of the PEUGEOT E-408.

The fully configurable i-toggles arranged under the central screen like an open book, provide a unique aesthetic and technology level in the segment. Each of the 5 customisable i-toggles offer a touch-sensitive shortcut to climate control settings, a phone contact, a radio station, an app launch… configured to the user’s choice. This can be customised for each driver, with up to 8 customisable profiles.

A daily ally for more safety and ease, the “OK PEUGEOT” natural language voice recognition command allows access to all infotainment functions and ChatGPT. Like all the latest generation PEUGEOTs, the new PEUGEOT E-408 integrates the generative artificial intelligence ChatGPT, which responds, via voice command, to all requests, such as tourist information or generating a quiz to keep children occupied during a trip…

The MyPEUGEOT® smartphone app is particularly practical and allows:

• Launching or scheduling thermal preconditioning. Beyond comfort, this feature allows, when the vehicle is plugged in, to optimise range (faster convergence of the temperature setpoint during startup phases by anticipating the optimal operating temperature of the battery).
• Consulting, scheduling, launching, or delaying battery charging.
• Activating the welcome light sequence, for example, to locate the car in a crowded parking lot.

A warm atmosphere inside the cabin

The new PEUGEOT E-408 is designed as a high-end fastback in the C segment. It offers numerous features intended to fully enjoy the pleasure of travel and mobility.

Inside the new PEUGEOT E-408, the LED ambient lighting (8 colours to choose from) behind the central screen, diffuses a soft light and contributes to the sophisticated cabin ambiance. The same

light extends to the padded door panels, which are covered with either fabric, Alcantara® (RHD), or real stamped aluminum pieces (LHD), depending on the trim level.

The thermal and acoustic comfort of the new PEUGEOT E-408 is optimised by the technologies implemented for the design and manufacture of its windows:

• At the front and rear, the windows have a thickness (3.85 mm) above average.
• At the front, the side windows are laminated (3.96 mm on GT) for better sound insulation and increased security.

Of course, the air conditioning contributes to the thermal comfort of the occupants. The vents bringing fresh air into the cabin are positioned high at the front, and the rear passengers benefit from 2 air vents placed at the back of the central console.

To ensure a healthy interior atmosphere, the PEUGEOT E-408 GT can be equipped with the optional AQS (Air Quality System), which continuously monitors the quality of the air entering the cabin and can automatically activate air recirculation. This serenity is complemented on the GT level by the Clean Cabin, an air treatment system with pollutant gas and particle filtration, with the air quality being displayed on the central touch screen.

The new PEUGEOT E-408’s Hi-Fi Premium FOCAL® system is a result of over 3 years of co-design working with the high-end audio specialist. Complemented by ARKAMYS digital sound processing, the Hi-Fi Premium FOCAL® system consists of 10 speakers with exclusive patented technologies:

• 4 TNF tweeters with inverted aluminum domes,
• 4 woofers/midrange speakers with Polyglass membranes and TMD (Tuned Mass Damper) suspension of 165mm,
• 1 Polyglass central channel,
• 1 Power Flower™ triple coil oval subwoofer.
• They are paired with a new 12-channel 690 W amplifier (boosted class D technology).